I've spent the last two years creating and implementing a performance review process at my Company. I've created, observed and participated in too many reviews to count. Here are 5 tips for making performance reviews more effective.
1. You get what you measure. One year my recruiting goal was based upon "selection tests completed" instead of what really mattered, hires, because my department did not make the actual hiring decision. (I disagree with this thinking, but that's for another post!) We knew the hiring ratios, so the thought was that if this many candidates took the test, we would hire this many people. I designed a recruiting strategy to meet the tests taken objective and it was no surprised that we killed the number. But, what wasn't taken into consideration was that source of hire impacts the hiring ratios. We didn't meet the business objective - hires- but I did meet the objective on my performance evaluation. I didn't agree with that, but my manager did so I had to go with it if I wanted a positive evaluation. You get what you measure, so make sure that your performance objectives are designed to impact your business. Paul shared another great example of getting what you measure in his "Tobacco, Taxes and Unintended Consequences" on his blog, Incetive Intelligence.
2. Allow for flexibility. Managers and employees should work together to make sure that the measurements will impact the business. This includes changing performance measures if your business changes. I once had a project as a goal on my performance review. The project was cancelled and my manager gave me a "does not meet expectations" rating on this goal. I was more than a little unhappy. The goal was no longer meaningful to the organization and needed to be changed. But, the manager did not believe that she could change the goal midway through the year due to "HR policies". (Yes, we were in HR.) She should have changed the goal to make sure that my activities and projects were impacting the business. It was a wasted opportunity to make an impact on the organization and made me, the overachieving worker, very unhappy.
3. Know the purpose. Is the purpose of your performance measures and evaluation to impact the business, provide performance feedback, document problems/issues, or justify raises? I do not believe that annual performance evaluations are the best time to justify raises because managers want to give everyone a raise. Managers know a lot about their employees personal life - cost of living increases every year, the holiday season, benefit costs increased, the spouse just lost their job, etc... All of these are great reasons to want to give your employees more money. It's also why the feedback may be softened to allow for an employee to maximize a pay increase. If you take the performanced-based incentives out of the feedback process, the outcome should be improved goals and feedback. The annual review should be included in the performance-based incentive process, but is not the only consideration for a raise.
4. Managers: Own the Process. A performance review is not a HR process, it's a management tool to improve an individual, team, department, and the Company. Managers get what they put into it - if you provide little to no feedback in the comments section, your employees will think that you are going through the motions and will not value the feedback that you do give. This is a great time to talk to your employees about career goals, development, and obtain feedback from your employees about what you, as the manager, can do to help them achieve their goals.
5. Employees: Own the Process. This is my favorite tip because it's the one that I have control over. I consider my annual performance review a time for me to highlight the awesome things that I have done to improve the business. Yes, I actively participate in the process - from establishing goals to completing a self-assessment. It's not easy for a manager to remember all of the things that I have done over the past year, but you bet that I remember! I ask for feedback from my manager at least once a month so that there are no surprises during my written review. I look at the feedback and accomplishments and update my resume. I remove a few accomplishments from several jobs ago that I don't remember very well and add my new accomplishments to my current position. This is just good career management and should be done annually.
What is your experience with performance reviews: Party, parting, or meaningful feedback?